Who are we?

Ukie, pronounced you-key, (UK Interactive Entertainment) is the only trade body for the UK’s games and interactive entertainment industry. We are a not-for-profit and represent businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, eSports, VR and AR. Meet the team members who are at your service.

Ukie is the only trade body for the UK’s wider interactive entertainment industry. We exist to champion the interests, needs and positive image of the video games and interactive entertainment industry whose companies make up our membership.

We’re here to help ensure that our members from the video games and wider interactive entertainment industry have the right economic, political and social environment needed for this expanding industry to thrive.

We provide a range of services to meet the shared needs of our members and to further the interests of the interactive entertainment industry as a whole:

We build strong working relationships with parliamentarians and policymakers to ensure industry needs are met through appropriate Government support.

Our dedicated intellectual Property Crime Unit seeks to minimise the damage caused by intellectual property theft and catch those responsible for this criminal activity.

We act as a public information resource, to help consumers and the media better understand gaming.

We provide advice to budding IP creators and sellers on how best to pursue careers in the industry.

We work with our European partners, ISFE to ensure our members are aware of key EU developments and to promote the priorities and interests of the industry in Europe..

What do we do?

Whatever the size of your company, if you join the Ukie network you are part of a strong collective voice for the games industry.

You can get practical support, advice, guidance, introductions and discounts on services as well as key events when you join Ukie. You will benefit from our positive campaigns for the good of the industry and you will be part of a wider, inclusive, powerful industry voice on key issues that really do matter.

So, our vision and mission is…

To make the UK the best place to develop and publish games and interactive entertainment. Our mission is to support, grow and promote the UK games industry.