Spirit AI

14 Charterhouse Square, London EC1M 6AX, UK


Spirit AI is a committed team of technology leaders from London, Boston and San Francisco. We bring together some of the foremost thinkers in artificial intelligence within academia and the game industry.

We’re all about making AI more human: from helping you create more expressive AI characters, to nuanced analysis & safeguarding of online communities. We do this through two products – Ally and Character Engine. With Character Engine we harness the latest research and sophisticated natural language classification to bring spirit to digital characters.

Endowed with persistent personalities and non-persistent emotions, digital beings interact based on knowledge models, social models and dialogue models. Ally manages the growing & daunting challenge of online community conversations management. Ally is an AI-driven, contextually-aware, behavior & language analysis tool that evaluates huge volumes of chat in real-time to provide insights to quickly expose toxic behavior, and trigger actions to combat it.


Character Engine – Unleash the power of character in your games – let players express themselves more deeply and be understood by responsive characters. http://spiritai.com/product/character-engine/

Ally – Make in-game player communities, chatrooms and online social platforms safer and more inclusive environments.

Our Engineering purpose

We want to enable natural digital interactions by creating products that are beautifully simple for developers to use.

Our Creative purpose

The world has always been enthralled by powerful stories and the characters that inhabit them. We want to unleash the potential of AI and support creativity. So that developers can design extraordinary experiences, create complex characters and tell compelling stories – across video games, healthcare, banking and other applications.

Our Ethical purpose

We believe we have a responsibility to the people of tomorrow. We want to partner with other AI thinkers across the world’s great universities to set programming standards – and ensure the future of AI is ethical and inclusive.

Our Social purpose

We understand that our technology offers incredible opportunities to do good. We want to empower all businesses to benefit from our technology by publishing it on Open Source – as far as our patents allow. And we’ll invest 5% of our profits in supporting not-for-profits.

Our Supportive purpose

We believe that game studios and platform providers have a duty of care to their communities of players and users. We set out to provide support to those communities so that players and users can feel free to explore online without the fear of abuse.

Our innovative middleware enables digital beings to interact with people in a natural and human-like way.

We harness the latest research and sophisticated natural language classification to bring digital spirit to chatbots and digital characters. Endowed with persistent personalities and non-persistent emotions, digital beings interact based on knowledge models, social models and dialogue engines.

The leadership team behind Spirit AI


Steve AndreCEO

The driving force behind Spirit AI, Steve sets business strategy, oversees execution and loves to work closely with our clients. He has 25 years’ experience in the technology industry – across the US, Europe and Asia with IBM and Accenture.

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Jon GreenCOO / CFO

A commercial leader, Jon ensures our finances and operations remain on track. He has 30 years’ experience in consulting, technology and finance. His previous roles include Vice President CSC UK, Fujitsu Services UK Sales Director, IBM Europe BPO Executive, PwC Consulting Partner, and Price Waterhouse ICAEW.

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Dr Mitu KhandakerCCO

Mitu is a critically-acclaimed game developer who brings her creative and technical expertise to the Spirit AI team. Her PhD looked at how VR changes our relationship with game characters. She is an Assistant Arts Professor of Game Design at NYU and a BAFTA Breakthrough Brit.

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Dr Emily ShortCharacter Engine Product Manager

A well-known, leading voice in the Interactive Fiction community, Emily has released over two-dozen solo games, as well as contributing to indie games such as Sunless Sea. She has done R&D for Telltale Games.

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