Immersive Games Lab

Parma House, Clarendon Road, London, England, UK


Immersive Games Lab is a new company from the people who brought you Tough Mudder.

Immersive Games Lab is developing the next generation of immersive group gaming. Part indoor-theme-park part video game part escape room, we are launching a new breed of captivating group experiences in London early 2019.

Will Dean Co-Founder & CEO

wd headshot1_approved-e1520276958300.jpg Dean is a Co-Founder of Immersive Games Lab and the Founder of Tough Mudder Inc. Dean came up with the idea for a series of a military obstacle course challenges while completing his MBA at the Harvard Business School. Since launching in 2010, Tough Mudder has attracted more than three million participants worldwide and generates annual global revenues in excess of $100m. In 2017, Dean was made MBE by Queen Elizabeth II for his charitable contributions to sport. He chairs the advisory group for the Centre for Entrepreneurship at Bristol University (his undergraduate alma mater). He lives in London with his wife and two children.

 David Spindler Co-Founder

Corporate headshot portrait studio session with David Spindler

David Spindler is a Co-Founder at Immersive Games Lab. Previously, David founded Tough Mudder Bootcamp- the studio fitness concept of Tough Mudder Inc. David joined Tough Mudder in 2012, leading Strategy and Marketing teams. He built growth projects and new business initiatives from after-parties to Global Mudder marketing events. Prior to Tough Mudder, David was a Consultant at Bain and Company in London, Zurich and Johannesburg. David graduated from the London School of Economics with a degree in Philosophy and Economics.


Richard Kershaw CTO

Richard Kershaw

Richard Kershaw is the CTO at Immersive Games Lab. With over 15 years in the tech industry, Richard is a multi-disciplined technologist with a passion for real-world technology product development. Founder of Corethree, Europe’s leading mobile transport retail platform, his focus has been on product development, bringing together his software and user experience expertise to make big things happen. From this success, Richard expanded into the tech consultancy industry, working on projects with IBM and the Department for Transport.

Katie Corkill Retail Operations Manager

Katie C headshot

Katie Corkill is currently the Retail Operations Manager at Immersive Games Lab. She has developed and delivered a variety of events and programmes through sport and physical activity. From Cancer Research UK’s Race 4 Life, to Manchester United Soccer Schools, she has provided memorable experiences for members of the public and young people. Katie has a degree in Business Studies and a masters in Sport Development.

Announced Date 
Transaction Name 
Number of Investors 
Money Raised 
Lead Investors 
Jan 17, 2019
Seed Round – Immersive Games Lab
1 £2.5M


Immersive Games Lab has a mission to bring people together through shared play. We are developing a groundbreaking immersive group experience that will launch later this year.

Joining our team offers an incredible opportunity to join an entrepreneurial startup at a defining moment in its history- the public launch!

Industry Focus

Games, Location-Based Ent.

Company Details




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