LATEST ON BLIPPAR: December 17, 2018 – Blippar has gone into administration


Blippar is a leading technology company specialising in Augmented Reality and Computer Vision (AI). Blippar’s vision is to enhance everyday life with Augmented Reality and give you more from the world you see – more entertainment, more information, more value.

Since 2011, Blippar has been pushing the boundaries of what is possible in AR and has helped thousands of brands, retailers and agencies use AR /AI across the consumer journey to deepen customer engagement, drive footfall and increase sales. Blippar gives access to an AR ecosystem with products and professional services to meet specific business needs – from consultancy to AR creation tools that publish AR content within a client’s own app or rich media banners (no app required).

Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences.

Blippar has been recognized as one of the fastest growing companies by CNN, Forbes, etc. and listed 3 years in a row on CNBC’s list of most disruptive companies as well as named top Business Innovator by Bloomberg and most innovative AR/VR company by Fast Company.


The Blippar app showcases the power of our technology. It uses computer vision to recognise the world around you, from famous faces, flowers, cars, landmarks, product packaging, and more. Then overlays relevant augmented reality content onto the world in front of you. This content is creating by us, our partners and the users of our AR creation tools — Blippbuilder and Blippbuilder Script.


Ambarish Mitra

Co-Founder & Chief Executive Officer
Omar Tayeb
Omar Tayeb

Co-Founder & Chief Technology Officer
Steve Spencer
Steve Spencer

Co-Founder & CCO
Assieh Khamsi
Assieh Khamsi

Chief of Staff
Mikela Eskenazi
Mikela Eskenazi

Chief Commercial Officer
Jessica Butcher
Jessica Butcher

Co-Founder & Director
Announced Date 
Transaction Name 
Number of Investors 
Money Raised 
Lead Investors 
Sep 18, 2018
Series E - Blippar
Series E – Blippar
2 $37M Candy Ventures Sarl,Qualcomm Ventures
Mar 2, 2016
Series D - Blippar
Series D – Blippar
1 £35.3M Khazanah Nasional
Mar 9, 2015
Series C - Blippar
Series C – Blippar
1 $45M Qualcomm Ventures
Jan 3, 2012
Seed Round - Blippar
Seed Round – Blippar

Source: Crunchbase

FastCompany – Most Innovative Companies in AR/VR in 2016 and 2018

CNBC Disruptor List in 2015, 2016 and 2017

Global Mobile Awards -Best app for virtual or augmented reality in 2017

Company Details




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