Edinburgh

 deltaDNA

DeltaDNA was founded in 2010 by games industry veteran Chris Wright and data mining expert Mark Robinson. It is a game analytics and real-time marketing platform that helps users improve player experience and monetization in their games.

The platform uses the latest deep data technology to measure game and player data, predict player behavior, and optimize individual player experiences. It was assessed by GameSauce as having the richest functionality available to the Games Industry including performance dashboards, slice&dice, direct access, AB testing, segmentation tools, realtime messaging, push notifications and an acquisition optimizer.